Yesterday I was invited to be a track leader at the first ever #LinkedIn3D conference, which was held at the University of Birmingham’s Business School and it was a cracking day!
After hearing from the day’s keynote speaker Eric Stoller, my favourite Iowan who isn’t a member of Slipknot, the rest of the day was a free-flowing batch of sessions taking great inspiration from unconferencing, albeit with a little more planning.
As well as getting involved in the sessions and discussions, I helped run a Marcomms track with Sheffield Hallam’s Joe Field and The Open University’s Brian Attwood, who both offered lots of useful stuff.
I came away with pages of notes and lots of learning, so thought it would be good to pull them into a roundup post to share with you all, which is exactly what I’ve done…enjoy!
- This day of sharing good practice and feeding back to LinkedIn had been two years in the planning, so it must have been really pleasing to see #LinkedIn3D trending on Twitter during the event.
- It took Eric Stoller around 5 minutes to break out the cat nebula slide…surprisingly slow really!
- LinkedIn’s Pulse platform for blogging gets an incredible amount of eyes on your content. Not only that, it generally gets the right people looking at it.
- Drunken LinkedIn requests are a thing.
- Your digital presence, particularly on SEO friendly channels such as LinkedIn, make you more googleable – we need to ensure our students know this.
- In fact, we should make an effort early on to teach our students about these digital channels and how they shape their online profile – at induction, for example.
- Eric Stoller’s top tip to make LinkedIn better? Give it more attention.
- Employability is undoubtedly a part of Higher Education – there’s no point denying it.
- LinkedIn’s Charles Hardy came up with what I thought was the quote of the day…’LinkedIn groups need watering’.
- We should be helping teach our students how to make better use of LinkedIn – for example, give them a ‘connection request text’ template and even offer photography services at careers events to ensure they’ve got a suitable profile picture.
- Too many student workshops on social media focus on the risks – how about we celebrate the benefits too?
- Sheffield Hallam makes their University Page on LinkedIn about student experience, with a strong focus on things like graduation and asking alumni for their memories of studying.
- It turns out, asking your alumni for their memories was winning tactic among the majority of delegates.
- It sure would be great if we could get more academics not only on LinkedIn but using Pulse to blog and build up a thought leadership body of work. If these blogs could also be tied to a University Page that would very cool.
- LinkedIn is in the process of merging the University and Company pages – something that be done by the end of 2016.
- Amongst other things, these merged pages will include PROPER ANALYTICS!
- In other LinkedIn news, the University Finder tool and decision boards are being pulled back in the next couple of weeks as they’re not really working.
- Oh, and hashtags on LinkedIn – at least in Pulse posts – could soon be a thing.
- Something around video on LinkedIn is also in the works.
- There are around 1,000 platforms on LinkedIn with some sort of connection to the Open University, of which the institution only controls three – the education page, company page and official group.
- Responding to comments really helps with engagement but without threaded comments it can be tricky. Therefore, threaded comments were be mega helpful – especially given how well they work on Pulse.
- In a conference delegation of around 120 LinkedIn users, hardly anyone posts their own content on LinkedIn Pulse – get on it!
- Joining an official University group on LinkedIn can often be little more than a graduation rite of passage.
- Durham has a really successful LinkedIn group that is run by a volunteer and has thousands of engaged members. Their strategic position on how to make the group work? Leave it the hell alone!
- Think you don’t have the time for LinkedIn? Actually, you’ve probably not the time not to use it.
- Wouldn’t it be cool if someone got their Vice-Chancellor blogging on Pulse?
- Also, wouldn’t it be cool if we could mimic the ‘featured alumni’ tool for our University Pages and also have a ‘featured academics’ one?
- If you want the alumni tool widget for your website (perhaps to show prospective students what career paths your students have followed) you can grab it via developer.linkedin.com.
- Next week a new student app is being launched by LinkedIn – it’ll hopefully be out over here later this year.
- We need to focus on high quality content for our University Pages.
- Groups are only as good as you make them.
- LinkedIn, perhaps more than any other network, lowers hierarchies and gives you access to people and organisations. Just make sure you personalise those invites!
- Everyone in the room at #LinkedIn3D can proudly call themselves a digital literacy evangelist.
- Always think of your audience and tailor your content accordingly.
- My biggest takeaway? LinkedIn is not just something for job hunting! Use it correctly and you’ll build a great network of connections and you’ll be able to do your job even better too.
Thanks so much to Charles for letting me part of such a great day. If you also attended and have stumbled across this article, feel free to follow and/or connect with me!
Also, if you did attend, what were your key takeaways from #LinkedIn3D? Let me know below!