Category Archives: Case studies

We are the [digital] champions!

The power of adding value at every opportunity, having fun & eating cake!

This week is my last at the University of Warwick, so it’s probably not surprising that I’m in a somewhat reflective mood. Continue reading We are the [digital] champions!

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Do #hashtags still matter on Instagram?

ig-hashtags-blog

Using Instagram? Then you need to use #hashtags.

It’s advice I’ve been dishing out for years and continue to push to this day. After all, hashtags are key to making Instagram work; there’s no key word search so they’re the best way to discover content and, by tapping into the most relevant tags to what you post, they’re the best way for your content to be discovered and to build a following. Continue reading Do #hashtags still matter on Instagram?

I spent a month trying to crack Snapchat stories – here’s what I learned

snapchat-blog

Snapchat has been on my ‘to-do’ list for some time now. Sure, I’ve dabbled – mainly using it to send random snaps to my drummer – but had never really given it a proper go, until this August. Continue reading I spent a month trying to crack Snapchat stories – here’s what I learned

LinkedIn Pulse vs WordPress – The battle of the blogs!

LinkedIn vs WordPress

For months now, I’ve been an enthusiastic, bordering on evangelical, supporter of LinkedIn Pulse – the blogging platform open to anyone with a profile on the world’s largest professional social network. “You get more views” I’ve beamed. “You get views from better people” I’ve added. “And you get way more engagement” I’ve signed off with.

All well and good but the thing is, I’ve been largely making these claims based on gut feeling rather than evidence. So, I decided to dip into some analytics and uncover the statistical truth.

LinkedIn Pulse vs WordPress – who wins? Let’s find out! Continue reading LinkedIn Pulse vs WordPress – The battle of the blogs!

Macebearers, mortarboards and millions of impressions – how Warwick nailed its graduation coverage on social media

Graduation blog

Last week campus was awash with the unmistakable buzz of our summer degree ceremonies – six days where excited students descend on campus with their families and friends to make the journey from graduand to graduate. It’s easily one of the best weeks of the year and the positivity that fills the air all week also spreads onto social media. Continue reading Macebearers, mortarboards and millions of impressions – how Warwick nailed its graduation coverage on social media

Photo, headline and summary – the holy trinity of a smoking LinkedIn profile

Copy of Copy of tweets blog

As part of my ongoing journey towards actually liking LinkedIn, I’ve been giving some training on the world’s largest professional network to my colleagues here at Warwick. Throughout these sessions, three key things have come up as being especially useful to my participants, so I’d thought I’d share them here. Continue reading Photo, headline and summary – the holy trinity of a smoking LinkedIn profile

Yik Yak for good – a short, but real, case study

Yik Yak for good-a real case study

Yik Yak, the infamous anonymous app, often gets a bad rep. A quick Google and I’m sure you’ll find articles using phrases like ‘hotbed of hate’ and talking about how Universities and colleges should ban the platform. However, I don’t agree with this approach at all, and wanted to quickly share a real example of why I’m actually in favour of the Yak. Continue reading Yik Yak for good – a short, but real, case study

Won’t get fooled again? Four April Fools from the Russell Group that caught my eye

Mr. T stars in ``I Pity the Fool,'' airing Wednesday on TV Land.

Last Friday was that one day in the year where you really have to question everything you read, hear and watch online – yes, it was April Fool’s Day, a chance for brands and organisations everything to boost their engagement, show the world they have a sense of humour and have a bit of fun themselves too. Continue reading Won’t get fooled again? Four April Fools from the Russell Group that caught my eye