Tag Archives: content

10 reasons to join #casesmc this Spring!

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Now that the light at the end of the long tunnel that is January is in sight, it’s time to look forward to the Spring and one of the highlights of my professional calendar – the CASE Europe Social Media and Community Conference.

 Of course, I’m lucky enough to be co-chair of this awesome event – so I do have something of a vested interest. However, I’m genuinely excited about this year’s lineup and would love for plenty of you to join us in Brighton from 30-31 March. Continue reading 10 reasons to join #casesmc this Spring!

Live videos? Meh…some social media predictions for 2017

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Happy New Year everyone – how is 2017 treating you so far?

I had every intention of making this first post of the year a list of New Year’s resolutions – like I did 12 months ago – but, after sitting down to write them, well… Continue reading Live videos? Meh…some social media predictions for 2017

New Year’s resolutions 2016…how did I get on?

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So, here we are, the end of another year – where did the time go?

Back in January I blogged my list of New Year’s resolutions. Now, because I’m a bit of a nerd and to highlight the importance of evaluation, I wanted to report back on how I’ve done. Continue reading New Year’s resolutions 2016…how did I get on?

Do #hashtags still matter on Instagram?

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Using Instagram? Then you need to use #hashtags.

It’s advice I’ve been dishing out for years and continue to push to this day. After all, hashtags are key to making Instagram work; there’s no key word search so they’re the best way to discover content and, by tapping into the most relevant tags to what you post, they’re the best way for your content to be discovered and to build a following. Continue reading Do #hashtags still matter on Instagram?

The new John Lewis Christmas advert is exactly what 2016 needs

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I’m not normally one of those people who gets excited about the John Lewis Christmas advert – to be honest, I’ve thought all of the previous ones were overly sentimental boring pieces of contrived crap, floating along with an equally awful soundtrack. However, that’s not the case for this year’s effort.

 In fact, I would go as far as saying that this year’s John Lewis ad is nigh-on perfect fodder for 2016. Continue reading The new John Lewis Christmas advert is exactly what 2016 needs