Do #hashtags still matter on Instagram?

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Using Instagram? Then you need to use #hashtags.

It’s advice I’ve been dishing out for years and continue to push to this day. After all, hashtags are key to making Instagram work; there’s no key word search so they’re the best way to discover content and, by tapping into the most relevant tags to what you post, they’re the best way for your content to be discovered and to build a following. Continue reading Do #hashtags still matter on Instagram?

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The new John Lewis Christmas advert is exactly what 2016 needs

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I’m not normally one of those people who gets excited about the John Lewis Christmas advert – to be honest, I’ve thought all of the previous ones were overly sentimental boring pieces of contrived crap, floating along with an equally awful soundtrack. However, that’s not the case for this year’s effort.

 In fact, I would go as far as saying that this year’s John Lewis ad is nigh-on perfect fodder for 2016. Continue reading The new John Lewis Christmas advert is exactly what 2016 needs